South Tyrol is located amidst some of Europe’s most important and dynamic markets: Italy, Germany, Austria and Switzerland are all within easy reach. So as a business location, the province has huge market potential just outside the front door. The best entry into these markets is via South Tyrol, a bridge at the intersection between Northern and Southern Europe.
Italy’s Green Region
South Tyrol is a particularly attractive business location for innovative companies. The province is Italy’s leading green energy location and has been consistently growing this market. By 2020, 75 per cent of South Tyrol’s energy demand should be met through renewable sources; by 2050, the number should reach 90 per cent. Italy’s very ambitious energy plans open up great opportunities throughout the country: it plans to make massive investments, amounting to about 40 billion euros, into innovative energy technologies.
South Tyrol as Market
Even South Tyrol itself should not to be underestimated as a market: in recent years, the province recorded steady growth and boasts the highest GDP per capita (36,600 euros) in Italy. The rate of reinvestment back into the province is also above average. South Tyrol leads Italy in terms of per capita income, too. It is clear that South Tyrol’s high standard of living also means high purchasing power. The employment-to-population ratio is 71 per cent and the unemployment rate, at 4.3 percent, is the lowest in Italy.
Thanks to its strategic location, South Tyrol has always been a meeting point of languages and cultures. Here, people speak German AND Italian (and in some valleys, also Ladin) from a young age and have contact with several cultures and mentalities as a matter of course. This is an unparalleled advantage, especially in business: South Tyrolean workers, who move seamlessly from situation to situation, are a unique fusion of German reliability and precision with Mediterranean creativity and flexibility. The public administration is, of course, bilingual. What this means for you as an entrepreneur is that you can easily communicate in your native language, and can become familiar with the Italian systems of law and administration. Communication with business partners, service providers, and service structures are also carried out in the language of your choice.