South Tyrol. Alpine Technologies.
In South Tyrol, where 60 per cent of the surface area is over 1,600 metres above sea level, people have always had to defy adverse conditions and overcome natural boundaries. This “Alpine DNA” has resulted in the emergence of market leaders and innovative niche providers within a wide range of sectors. Because, as Reinhold Messner explains, “Being really innovative simply means going where others have not yet gone.” And starting in South Tyrol makes for a clear advantage.